I’m spending some time at a local library with my 8 year old son Christian (you’ll probably be hearing more about him later) and helping him do homework.

Anyway, as soon as we walked in, I picked up a local magazine here in Chicago called the Reader. I didn’t pick it up for the usual reasons; reading about all the violence and negativity in the economy.

No, I picked it up cause its filled with ACTUAL BUSINESSES that are currently paying money to place ads in there.

Did you actually think there weren’t any businesses willing to spend money for marketing in this economy?

WRONG!!!

Here’s a list of a few businesses that paid for advertising in this magazine, and this isn’t even a major magazine:

1. Maple Spa – local health spa
2. KMT Health Food Store – specialty food store
3. Affordable Portables – a furniture store
4. Panic Anxiety Recovery Center – (Check this out – they’re promoting a free brochure. How much more response would they get for a 5 page special report)
5. Superior Eye Care – vision care
6. Shaw Legal Services – bankruptcy attorney

WOW, this is all just in the first few pages.

There you have it. I’ve found tons of leads for my offline consulting business simply by picking up a local newspaper at the library while helping my son with his homework.

Now that you see how simple lead generation is, you may have realized that the problem isn’t getting leads but taking the action to contact them.

That leads me to my last blog post entitled How To Overcome Your Fear Of Speaking To Clients.

If you haven’t achieved success in your offline consulting business, it may be because you have a fear that is paralyzing you from making contacts with clients who desperately need what you offer.

Be sure to check it out and let me know what you think.