If you’ve been in the online community for some time, then I don’t doubt you’ve heard the gurus talking about moving the free line. In fact, the term was made famous by Eben Pagan, who in my eyes, is one of the most brilliant and insightful business strategist (not just guru).

The free line is all about adding value first before ever asking for anything in return. Before I ever heard of “moving the free line” in the internet marketing niche, I was already accustomed to the same principle that was summed up in this phrase; “Lead with a giving hand.”

Now that you have an understanding of moving the free line, how can you use this strategy to enhance your efforts within your offline marketing consulting business?

Here are 3 quick ways, and in the next post, I’ll share with you the exact way that I’m doing it.

1. Offer a Free Website Repair – this means that you will analyze their current website and make necessary adjustments such as on page SEO, adding a call to action, or something that will add tremendous value to your prospect.
2. Offer A Free Niche Specific Article – a free article related to their niche is something of high value that they can offer to their website visitors in exchange for an opt in. Most businesses don’t realize how easy it is to come up with content using EzineArticles.com or GoArticles.com.
3. Offer A Free Marketing Consultation – this is the more direct one however, a lot of businesses need marketing strategies since they’re usually stuck in their marketing box that is often outdated.

These 3 free line strategies are a great place to start if you’re considering adding up front value to your offline business prospects. Free valuable information or resources completely lowers the barrier of entry.  It’s a powerful approach to use both with your prospects and also to teach business owners on implementing a similar free line process.

Believe me, though we take it for granted online, offline businesses will see it as a God sent.