Archive for Consulting Business

Having A Mindset For Success

Thursday, April 22nd, 2010

Last night I hosted a great call that lasted over two hours. It was full of great content and strategies to grow your offline consulting business. Virtually anyone on the call could have taken the information that was shared on the call and started profiting from local marketing.

Here’s the problem with having more content and strategies; most people already have more information than they really need to make real money with internet marketing skills.

We’ve all gotten the emails, the launch sequences, the promotional videos and audios aside from all the products we’ve already purchased in our pursuit of an internet business. We’ve been exposed to more things than common local businesses know exist.

The problem isn’t not knowing what to do, it’s getting the right mindset to go and share this valuable information with businesses!

I’ve come to realize that it’s mindset, not strategies and tactics that create the biggest gap between those who win and those who wish.

The moment I finally accepted that I have the goods and already had what it takes to bring results to these businesses that are desperate for help, everything changed. The world began looking different. Confidence was something that I built up rather than received one day.

What’s holding you back right now? Are you ready and willing to change your life simply by challenging your greatest fears and uncertainties? You don’t have to ignore them, simply challenge them and take just 1 step each day to remove their deadly grip on you.

You’ll finally break through and get the results you’ve been longing for!

How To Move The Free Line In Your Offline Consulting

Sunday, November 15th, 2009

LeadWithAGivingHandIf you’ve been in the online community for some time, then I don’t doubt you’ve heard the gurus talking about moving the free line. In fact, the term was made famous by Eben Pagan, who in my eyes, is one of the most brilliant and insightful business strategist (not just guru).

The free line is all about adding value first before ever asking for anything in return. Before I ever heard of “moving the free line” in the internet marketing niche, I was already accustomed to the same principle that was summed up in this phrase; “Lead with a giving hand.”

Now that you have an understanding of moving the free line, how can you use this strategy to enhance your efforts within your offline marketing consulting business?

Here are 3 quick ways, and in the next post, I’ll share with you the exact way that I’m doing it.

  1. Offer a Free Website Repair – this means that you will analyze their current website and make necessary adjustments such as on page SEO, adding a call to action, or something that will add tremendous value to your prospect.
  2. Offer A Free Niche Specific Article – a free article related to their niche is something of high value that they can offer to their website visitors in exchange for an opt in. Most businesses don’t realize how easy it is to come up with content using EzineArticles.com or GoArticles.com.
  3. Offer A Free Marketing Consultation – this is the more direct one however, a lot of businesses need marketing strategies since they’re usually stuck in their marketing box that is often outdated.

These 3 free line strategies are a great place to start if you’re considering adding up front value to your offline business prospects. Free valuable information or resources completely lowers the barrier of entry.  It’s a powerful approach to use both with your prospects and also to teach business owners on implementing a similar free line process.

Believe me, though we take it for granted online, offline businesses will see it as a God sent.

I’m spending some time at a local library with my 8 year old son Christian (you’ll probably be hearing more about him later) and helping him do homework.

Anyway, as soon as we walked in, I picked up a local magazine here in Chicago called the Reader. I didn’t pick it up for the usual reasons; reading about all the violence and negativity in the economy.

No, I picked it up cause its filled with ACTUAL BUSINESSES that are currently paying money to place ads in there.

Did you actually think there weren’t any businesses willing to spend money for marketing in this economy?

WRONG!!!

Here’s a list of a few businesses that paid for advertising in this magazine, and this isn’t even a major magazine:

  1. Maple Spa – local health spa
  2. KMT Health Food Store – specialty food store
  3. Affordable Portables – a furniture store
  4. Panic Anxiety Recovery Center – (Check this out – they’re promoting a free brochure. How much more response would they get for a 5 page special report)
  5. Superior Eye Care – vision care
  6. Shaw Legal Services – bankruptcy attorney

WOW, this is all just in the first few pages.

There you have it. I’ve found tons of leads for my offline consulting business simply by picking up a local newspaper at the library while helping my son with his homework.

Now that you see how simple lead generation is, you may have realized that the problem isn’t getting leads but taking the action to contact them.

That leads me to my last blog post entitled How To Overcome Your Fear Of Speaking To Clients.

If you haven’t achieved success in your offline consulting business, it may be because you have a fear that is paralyzing you from making contacts with clients who desperately need what you offer.

Be sure to check it out and let me know what you think.