Easiest Way To Find Clients For Your Offline Consulting Business

By Alex Navas · Comments (0)
Friday, March 26th, 2010

This post is short and sweet, however, don’t overlook what I’m about to suggest to you.

In fact, make a commitment to yourself that you’ll do what I’m about to tell you since it doesn’t cost you any money to implement and just takes about 5 minutes of your time.

Here it is; wherever you go throughout your day, make it a point to talk to the owner or manager every single time and ask them how business is.

This can happen wherever you eat, stop by to get milk, the gas station you fill up at, virtually anywhere you’re already at.

There’s absolutely no going out of the way for this one which makes it completely easy to do.

You’re already there so you might as well ask them how their business is and then introduce yourself as a resource for them.

Obviously, they’re going to say business is good or business is a little slow right now. Whatever they say, continue the conversation by asking questions to hear more about their business.

Most business owners like talking about what they do so give them an opportunity to do that. You’ll be amazed at the information that you’ll uncover.

Next, based on what they told you, let them know you have some ideas to help them whether they’re already busy or not and let your ideas out. In fact, give people so much value that they’ll become interested in what you do.

Amazing, huh. It really is that simple… unless of course you CHOOSE to complicate it more but that’s a whole other story completely!

Comments (0)
Categories : Client Getting
Tags : Client Getting, find clients, get clients

A New Way To Outsource Your Offline Consulting Work

By Alex Navas · Comments (1)
Thursday, March 25th, 2010

If you’re having trouble making it as a successful offline consultant, it’s most likely that you’re facing at least one of these 3 offline consulting challenges.

The first is you don’t have enough clients. Let’s face it, you can know everything there is to know about marketing local businesses on the internet but if you don’t have anyone to provide those services to for a fee, you’ll be eating cardboard sandwiches. If this is your challenge, its easier than ever to get offline consulting clients.

Then next possibility is you don’t have complete clarity about what kinds of businesses you’re gonna help and what to offer them. It’s the classic case of having too many options leading to complete paralysis. Don’t worry, you’re not the only one. This was the one that trapped me the longest before I broke out and started creating a real business.

My advice to you is simple; find one thing that works well for any business, do it over and over again until you perfect it (while getting paid), then add the next marketing service to your offerings. Once you focus you’ll see real results in your offline marketing consulting business.

With those two out of the way, there’s only one possibility left. Maybe what’s holding you back is actually getting the work done. You may be getting in front of people and getting checks, know what to offer them, but now you have to deliver the goods.

Never fear, there’s a new resource on the horizon to make it all better. It’s called Fiverr.com and what makes it a complete must have in your offline consulting tool chest is the fact that you can get tons of different services done for you… you guessed it, for only $5.

Once you visit the site, look around and see what people are offering. There’s valuable stuff but also silly things like breaking up with your boyfriend/girlfriend or writing your name on their foreheads!

However, once you look around, head over to the Social Media and Advertising sections and you’ll find pure gold. There’s people who will create a custom Twitter background, a Facebook page, or even get a one page website up and running for you for only 5 bucks.

There’s even people that will install an SEO friendly wordpress blog on any domain or promote you on their Facebook and Twitter profiles.

Either way, there are many resources to get the work done so you don’t have to do it all yourself. It becomes a drag to have to be doing everything yourself, especially considering that highly paid offline marketing consultants get paid to help business owners, not to do work that can be outsourced.

Now there’s one less reason why you shouldn’t go out there and completely revolutionize your local market with your marketing services. Get out there and make it happen!

Comments (1)
Categories : Outsourcing

Speaking For Free To Get Offline Clients

By Alex Navas · Comments (0)
Friday, March 19th, 2010

I am a firm believer that adding amazing value to anyone you come in contact with will open doors that no one can shut. So, its without saying that speaking for free to get offline clients makes complete sense.

There’s something that most of us fear; speaking in public. In fact, in recent polls, its was determined that most people are more fearful of speaking in public than of death itself. To that I say WOW!

But its that fact that really makes speaking such a great opportunity. Since most people will avoid it, its the ones that don’t and go out there speaking at any opportunity that get all the attention. They become an instant authority.

Its so powerful that I’ve personally spent $8,500 during one presentation on someone who I previously knew absolutely nothing about. They were bold enough to get in front of everyone at the event and tell their story and offer something of even greater value. I bought into it and so did many others.

What does this have to do with your offline consulting business?

Well, wouldn’t you like to have that same affect on your offline business prospects? You absolutely can.

If speaking is a new strategy that you’re gonna use to get offline clients, then I would suggest you do your first few for free. I love making money on all of my efforts, but I also know that I have to build momentum.

Here are the advantages of speaking for free:

  • People are more forgiving – if you’re just starting out, you may fumble over your words a little or say the occasional UM… People are more understanding when they are getting valuable information that they didn’t have to pay to get. (By the way, most people share the UM problem but overcome it simply by realizing when they do it.)
  • You can build your testimonials – there’s nothing better than social proof and your free speaking engagements can get those for you. Again, I said you should only start with free speaking engagements, but over time, you’ll get more comfortable doing them and you’ll have the success stories to be able to charge for them.
  • Use free speaking engagements to get valuable feedback - think about your first few speaking gigs as an opportunity to get in front of people, get clients, but also get valuable feedback. You can use this feedback to fine tune your next presentations so they are worth every dollar you charge.
  • Free gets more people in - by not charging for your speaking event, you eliminate the barrier that most people have that prevents them from going; price. You’ll be able to get more people in from the very beginning.

So, when you combine a free speaking event with the instant authority that’s generated from doing the speaking yourself, you have the winning ingredients necessary to get offline clients like clockwork.

Comments (0)
Categories : Client Getting
Tags : get offline clients, public speaking, speaking engagements, speaking to get clients

How To Name Your Offline Business Consultancy

By Alex Navas · Comments (0)
Friday, March 12th, 2010

If you’re just starting your offline consulting company or are now looking to make it a legitimate business rather than running it under your personal name, then you may have a very important question on your hand, how to name your offline business consultancy.

In any business, the name says a lot. There are exceptions of course like Yahoo or Google, but that’s besides the point.

For the most part, if you’re just starting out, you don’t have millions of dollars to spend for branding or even OWN your own advertising network like these two I’ve just mentioned.

So, for the small to medium size offline consulting business, the business name is absolutely important and may in fact be your your potential client’s first impression.

Before thinking of a name, you have to be clear on what your objective of naming your company is.

For some, it’s personal branding. I personally own a business consulting company named Alex Navas Consulting, Inc. This is used to brand myself as the specialist.

Another objective is to have a strong professional name. When I think of this, I think of the Lion King when the hyena’s kept saying Mufasa’s name and then they’re say, “Say it again, say it again”. Having a strong professional name almost gives you credibility up front. Of course, you still have to deliver the goods.

Yet another way to name your offline business consultancy is to have what you do in the actual name itself. It could be something like “Pioneer Local Marketing, Inc.” or “Vibrant Video Marketing, LLC”. These are perhaps my favorite since someone can quickly see what you do just from the name or by looking at your card.

Finally, the last way to come up with a business name is just by naming it something that sounds cool or is meaningful to you. I have a Christian friend who named his company Trinity Construction. That is completely meaningful to him.

I also just started another marketing company with a friend who makes amazing videos. The name: Villain Videos! That just sounds cool. We added a nice tagline and we’re good to go.

Now that you have some ideas on how to name your offline business consultancy, in the end, its entirely up to you and your preference.

Try not too have too long of a name like one of my previous businesses called Exceptional Financial Services, Inc. (that would’ve been a 31 letter domain name, sheesh!). Stick to something relatively short, sweet, and to the point!

Comments (0)
Categories : Business Strategy
Tags : business name, choosing a business name, how to name your offline business consultancy

Offline Consulting Challenges – Know First, Overcome Next!

By Alex Navas · Comments (5)
Wednesday, December 16th, 2009

Offline Consulting ChallengesI was thinking heavily today wondering what the biggest challenges that most offline consultants encounter when they are trying to start or grow their offline consulting businesses. At first, my mind wandered in every direction since there are potentially unlimited amounts of “reasons” why they aren’t making money.

In fact, you may find yourself in that same exact place as I did just a few short months ago where offline consulting makes a lot of sense and could be very lucrative but seems impossible to get your first check from a real client.

But then I finally decided to focus on what stopped me from getting paid as a professional marketing consultant. It came down to three things.

  1. Not Believing That I Could Deliver The Goods – Although I had invested a lot of time and money learning how to use the internet to get leads and start businesses, I did not feel like I was properly equipped to help other businesses use the internet to impact their businesses. I felt that I was missing the key ingredient to getting real results. I also started looking at the competition and was jealous of their website and presentation that I didn’t have at that time.
  2. Fear Of Both Rejection And Acceptance – This is a tough pill to swallow. Imagine being scared of taking action because you may be rejected. Even worse, imagine actually getting a YES and then being consumed with the thoughts of how to actually deliver on what you’ve been paid for! Either one sucks, but they’re all in your mind (as it was for me).
  3. Now Having Easy Ways To Do The Work Over And Over Again – Once I started getting clients, my frustration changed from that of not getting clients to actually getting them and spending way too much time physically doing the work that I promised them. It almost made me not want any clients again.

Now that I identified these issues, I finally got to the point where I had to overcome them once and for all so that success can really start pouring in.

What I did was create a series of standard marketing procedures that would help me have the confidence knowing that what I was offering was Highly Valuable To Businesses (which tackled point 1 above),  made it easy for me to know exactly where to Start Once You Get The Yes (point 2 now void) and finally have a system in place to Shorten The Amount Of Time You’re Spending Delivering The Goods (point 3 all gone!).

And guess what, the fear and frustrations that I used to have are now completely gone (and replaced which bigger and better ones which I’m already in the process of knocking out too) and I’ve been able to easily get paying offline clients much easier!

So, now its your turn. Tell me your biggest frustrations about getting started online AND tell me how helpful it would be to have a standard, high value product to offer your offline clients that will take you under 1 hour to complete while charging at least $500 for.

Let’s hear it! I’m here to truly help you succeed in your offline consulting business.

Comments (5)
Categories : Immovable Mindset
Tags : Fear, Frustration, Making Money, Marketing Consultant, Professional Marketing, Rejection

Discover The Powerful Offline Weapon For Lead Generation And Client Retention

By Alex Navas · Comments (1)
Tuesday, November 17th, 2009

I want to teach you a quick and easy method to add value to your offline clients.

Not only is this method powerful for lead generation, its also amazing for client retention.

In fact, I used it when I owned my two mortgage companies in the past and it works even better now than it did before.
What’s the secret method that most offline businesses don’t use or even know about?

Easy, teleseminars.

Here’s how it works.  You clients can partner with similar companies and invite each of their prospects to a 30-45 minute teleseminar (either instructional or a Q & A session) and then present them with an opportunity to engage further at the end of the call.

Here’s where it gets better. They can also invite their past clients to this teleseminar to engage them after the sale (perfect for client retention) and it also adds social proof since they’ve already done business with you.

Do you know how much money you can charge for this? Forget about it.

Want to see this in action?

Check out the teleseminar method by clicking here!

Then, once you go through it, begin using the same exact method to grow your offline consulting business. You’ll be grad you did.

Be sure to let me know the valuable lessons that you learn.
The way I see it, we can help each other grow!

Check out the teleseminar model in action!

Comments (1)
Categories : Offline Consulting Success
Tags : client retention, Lead Generation, offline method, teleseminar

How To Move The Free Line In Your Offline Consulting

By Alex Navas · Comments (4)
Sunday, November 15th, 2009

LeadWithAGivingHandIf you’ve been in the online community for some time, then I don’t doubt you’ve heard the gurus talking about moving the free line. In fact, the term was made famous by Eben Pagan, who in my eyes, is one of the most brilliant and insightful business strategist (not just guru).

The free line is all about adding value first before ever asking for anything in return. Before I ever heard of “moving the free line” in the internet marketing niche, I was already accustomed to the same principle that was summed up in this phrase; “Lead with a giving hand.”

Now that you have an understanding of moving the free line, how can you use this strategy to enhance your efforts within your offline marketing consulting business?

Here are 3 quick ways, and in the next post, I’ll share with you the exact way that I’m doing it.

  1. Offer a Free Website Repair – this means that you will analyze their current website and make necessary adjustments such as on page SEO, adding a call to action, or something that will add tremendous value to your prospect.
  2. Offer A Free Niche Specific Article – a free article related to their niche is something of high value that they can offer to their website visitors in exchange for an opt in. Most businesses don’t realize how easy it is to come up with content using EzineArticles.com or GoArticles.com.
  3. Offer A Free Marketing Consultation – this is the more direct one however, a lot of businesses need marketing strategies since they’re usually stuck in their marketing box that is often outdated.

These 3 free line strategies are a great place to start if you’re considering adding up front value to your offline business prospects. Free valuable information or resources completely lowers the barrier of entry.  It’s a powerful approach to use both with your prospects and also to teach business owners on implementing a similar free line process.

Believe me, though we take it for granted online, offline businesses will see it as a God sent.

Comments (4)
Categories : Business Strategy
Tags : Business Owners, Business Prospects, Business Strategist, Consulting Business, Eben Pagan, Free Article, Free Consultation, free line content, Free Marketing, free offers, Marketing Consulting, Marketing Strategies, Offline Business, Offline Businesses, Offline Marketing

Proof That Offline Consulting Leads Are Everywhere

By Alex Navas · Comments (6)
Thursday, November 12th, 2009

I was sitting at my home office today wondering what kind of value I can give you guys today, and I decided to create a video showing you 3 simple ways to get brand new clients into your consulting business.

Its quite easy to get leads once you know where to look. In this video, I show you three free ways you can start getting leads for your offline consulting business. Once you watch the video, be sure to leave your comments on other effective ways to generate leads for your offline marketing consulting business.


Do you think these strategies are easy to implement for your business? Let me know your thoughts.

Comments (6)
Categories : Client Getting
Tags : get business for your offline marketing business, Lead Generation, leads for your offline marketing business
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