Why Being An Offline Consultant Is Costing You Money

By Alex Navas · Comments (3)
Saturday, June 19th, 2010

Recently I was looking back at how long I’ve been marketing online and it turns out I’ve been doing it for about 4 years now. Most of that time it was not very successful since I was all over the board with opportunity after opportunity.

Then about a year ago, I stumbled across someone talking about offline consulting and I thought I’d give that a try. At first, I was completely excited about the thought of being an offline consultant like so many people talked about. I purchased course after course to learn everything I needed to know to “be successful”.

As a matter of fact, I was just transferring all my digital courses to an external hard drive and it turned out that I had about 46 gig’s of memory dedicated solely to offline consulting materials (crazy huh).

The last year has been amazing and I would positively say that it has been my most profitable year with my online business. However, over the last few weeks, I’ve made some shifts in my business.

I love what I do and I’m not gonna stop, but what I realized a few weeks ago was that “Offline Consulting” has just been another trend for internet marketers. I say that with complete honesty and sincerity and also because I see main stream internet marketers all creating products in this category just like they did when it was all about adsense, blogging, pay per view traffic, cpa offers and other trends that came before them.

So I’ve concluded that offline consulting is just another fad to the internet marketing community. I’ve purchased new products in the category over and over, and while they’re great, it’s costing marketers a lot of money to continually learn as it did when I was just getting started online.

So, am I saying offline consulting isn’t worthwhile. Hardly. I do write this blog which just so happens to be named Offline Consulting Success.

What I’m saying is not to get caught up with the same mindset as with other marketing products or in the same perpetual buying cycle.

Rather than focus on “offline consulting” which is really an internet marketing term, focus on business marketing or business growth consulting which is the direction I’m taking.

I’ve been able to help tons of businesses grow their business and it’ll be a shame if the only needs I help them with is “internet marketing”. Sure its a niche, but businesses need much more than that and are willing to pay handsomely for it.

Again, the two reasons why offline consulting is costing you money is because most people continue spending money on course after course and never do anything with it AND its costing you great opportunities to help business in a much wider scope dealing with their issues at hand.

I’ll leave you with this. I just took on a client who owns a real estate office. While she could use a website and many other internet marketing tools and strategies, she hasn’t done anything with her existing database of past clients and prospects. In fact, I’m making the same money to put together a marketing campaign to those people than I had been charging for websites about 6 months ago.

Guess what I’m doing for the $2,500? I am consulting her on gathering the data, offering her two direct response letters, and then consulting her on what to do when the people start calling. No technical skills at all, and now I’m charging for my intellect rather than technical skill.

What do you know that you can start offering businesses? If you aren’t very technical, you can make tons of money dropping the “offline” part of the title and start consulting!

Comments (3)
Categories : Business Strategy

Video On How To Overcome The Biggest Challenge To Offline Consulting

By Alex Navas · Comments (3)
Thursday, May 27th, 2010

I wanted to change it up a little today. While my goal here at Offline Consulting Success is to provide you with valuable advice and tips on becoming more profitable as a marketing consultant, I realize that there is still a huge challenge that I will never be able to help you overcome.

Virtually everyone deals with this same challenge, however, the very few who gather the courage to face it are the ones who win the most, create unlimited windfalls of money, and live the life they choose to live.

I’d love to say I’ve mastered this, but its definitely a work in progress. I’m much further now than I used to be be I still have a little bit to go.

By now, you’re probably wondering what I’m talking about, right? Well, this video will explain everything to you. I watched it and my eyes opened widely seeing that there really isn’t any limitations to do what I want to do. The beautiful thing is, it also applies to you.

So check out the video and be sure to leave your comments telling me what are you willing to do about it!

Comments (3)
Categories : Immovable Mindset

Strategies To Increase The Profits Of Your Offline Consulting Business

By Alex Navas · Comments (0)
Thursday, May 20th, 2010

There are many strategies to increase the profits of your offline consulting business. While the strategies are many, there’s only 3 ways in general.

What I mean is if you put all the growth strategies together, they can be grouped into three areas including getting more leads, charging more money, or increasing the number of transactions you get from clients.

No matter what way you look at it, these are the only three areas any business, including yours and mine, can focus on if the goal is to become more profitable.

Here’s the thing. Once you learn how to capitalize on those three key areas of business growth, not only do you become more profitable but you have more specialized knowledge to provide to your local business clients.

Can you imagine showing these businesses how they can see almost immediate results by just sharing with them the exact method to use (surprise, it isn’t always getting new leads).

Anyway, now that I’ve shared this with you, I came across a cool report that talks exactly about these three methods and there were some things in it that I’m starting as soon as today.

Go check it out too and let me know what you think!

Comments (0)
Categories : Business Strategy
Tags : get more clients, get more sales, grow your business, increase profits, increase your price, profit report

The More Results You Show, The Higher You Get Paid

By Alex Navas · Comments (0)
Friday, May 14th, 2010

I’m glad to be back to adding great value on this site. I was having severe technical issues over the last few weeks which is why I’ve been going crazy moving things around to other domains to make sure everyone had access to what they needed.

I created two new products over the last two weeks called the Foursquare Marketing System and the Realtor Marketing System. I released them through my subscribers as well as the Warrior Forum and they went great considering they were my first two Warrior Special Offers ever.

Now that I’m getting back to business as usual, I want to start with something that I think you should realize, because without it, you’ll be always getting less money than you truly deserve.

I’m talking about results based selling and advising. This works for any industry, not just our own offline consulting world.

When I was still in the mortgage industry, my clients would pay me a premium because I’d be able to show them how to structure their mortgage in such a way that they would be able to reduce their overall monthly expenses and dramatically increase their net worth using smart equity strategies.

This may sound technical so let me put it in simple terms “contrary to traditional loan officers who were always resorting to cutting their costs and fees, and ultimately commissions, I would show clients with real numbers what I was able to do for others and demonstrate how my strategic plan would improve their lives.

Since I showed them results, they never questioned what I charged for my financial consulting services. I lead with results.

Now, how can we use the same strategy in the offline marketing consulting business? It’s really the same process of showing people results ahead of time to make them “see” that you do know exactly what you’re talking about.

For this reason, my main strategy right now is to get several websites ranked simply to show them what I can do. The truth is, it isn’t really hard to do either for smaller local keyword terms using WordPress (search engines love wordpress) and doing a few social bookmarks and a mention on Twitter and Facebook (both hyper authority sites).

If you don’t offer these types of services, what kind of proof can you start showing in order to demand a higher payout? The truth is, results will always generate bigger paychecks than the possibility of success. Best of all, you can borrow someone else’s results for the same technique that you’re looking to implement for the local business.

Comments (0)
Categories : Business Strategy

Last Call For Offline Video Marketing On Steroids

By Alex Navas · Comments (2)
Friday, April 30th, 2010

Ok, so yesterday I talked about what video marketing could do for your offline business. It can get you ranked fast, but more importantly, catapult you into an instant expert. It really isn’t that hard either.

So, I know I told you about the Main Street Marketing Machine and how I was already using it to get business even though it hasn’t been out for even 5 days. Well, my first client with this strategy is a financial adviser that is HAPPY to pay me $5,000 for the first strategy alone. I’m meeting with him this weekend to finalize things.

Anyway, I highly recommend Main Street Marketing Machine and I am using it myself. So, I wanted to show you what it was all about. Check out the video below.


So, here goes the so called “pitch” you’re probably expecting now, although I do this very differently that typical affiliate marketers.

I strongly suggest it. I believed in it so much that I purchased it myself. I am committed to following through and putting in the action to get the results. I also recognize that 100% of the claims of it making money is entirely up to me and what I do with it.

This would be the case for you if you take a look and decide its something you want to do in your business.

So, here’s the deal. If you want to check it out and buy it directly from them, no problem, it’s absolutely worth it. Here’s their direct link: www.MainStreetMarketingMachine.com/getit .

However, if you want to buy it through my affiliate link which gives me some of the money, click here.

Here’s what I’m going to do for the next 3 people (2 are already gone) who purchase through my link:

  1. We’re going to do group coaching so we do this together (a $1000 value). It’s like a mastermind session between you, me, and the 4 others that buy from my link. They’ll be 6 weekly calls so we all implement the strategies together to make sure you aren’t left in the dark.
  2. I’m gonna give you 4 professional and engaging videos that I use on my own marketing site that gets me sales for different $500 starter services that I offer (a $2,000 value {the minimum I charge clients is $500 per video as you’ll see on my site}). You can check them out by clicking the small images under the main video at eMarketingChicago.com. I’ll even change the call to action to your phone number or domain name so you can use them immediately. Sheesh, you can even submit them with your new Traffic Geyser account that comes with the package and get yourself dominating the search engines like you will for your new clients.
  3. I’m going to create your first campaign for you (a $1000 value which you’ll sell for over $2500). In a nutshell, one of the fastest cash getting strategies is setting up a landing page under a specific market (like Charlotte Dentist or St. Louis Chiropractor) to get leads. Then you submit a video through traffic geyser to get your videos ranked all over page one. Then you sell the landing page to a business for $2500 – $5000 and do it over again! You’ll need an autoresponder, hosting, and a domain name at the minimum, but we can talk more about that if you need help.

As you can see, I’m giving you a lot of stuff if you purchase through my link. However, you don’t have to since the package is valuable enough compared to most other training programs.

Anyway, if you want to check it out through them directly, click on their link above. However, if you want to check it out, don’t mind me getting paid a little on it, and want all this cool stuff, click here to check it out now.

BE SURE TO CLEAR YOUR COOKIES BEFORE CLICKING ON THE LINK SO YOU ENSURE I GET CREDIT AND YOU GET ALL YOUR BONUSES!

Once you buy, send me your receipt using the contact form here on the blog and I’ll confirm you’re in.

Comments (2)
Categories : Offline Consulting Success

Video Marketing Makes A Killing For Offline Businesses

By Alex Navas · Comments (4)
Thursday, April 29th, 2010

On Tuesday evening, I attended my very first Meetup event here in Chicago. It was a great event since I want to get in front of offline businesses to sell my online services to.

Anyway, I made some great connections there with several business owners and they were very intrigued at what I was telling them about online video marketing. They had no idea videos create a huge opportunity for them to rank in the search engines.

What was most surprising is I learned many of these businesses were paying anywhere between $1000 – $3000 for a monthly SEO service.

But, when I showed them what I could do with video, they were completely sold. In fact, although it was my first Meetup meeting, they asked me to do a presentation to the group of 45 on how to leverage video to bring in new clients and increase their sales.

Talk about a good meeting.

Now, I’ve been doing video marketing for some time. The types of video that I’ve been doing for clients has typically been image based videos as well as high quality video ads (not live footage). I’ve sold them from between $500 to $2500 each.

However, just a few days ago, a new course came out called Main Street Marketing Machine which is all about video marketing to local businesses. It’s by the makers of Traffic Geyser and what I love about it is that its truly a turn key system. It gives you scripts, marketing materials, collateral materials, autoresponder series, free reports for businesses not to mention tons of useful tools.

I admit that when I saw the price, I was a little surprised as I’ve gotten used to prices being about $500 – $1000. But, when I looked at the opportunity I had in front of me, I couldn’t pass it up. So guess what, I took them up on their offer. I actually purchased Main Street Marketing Machine and I don’t regret it one bit.

In fact, I highly recommend it. I don’t usually use this blog to promote things, but when I looked at everything it had, it was a no brainer for me at least.

Now, I tell you this for a number of reasons.

The first is that I’m excited about it and I’m already well on my way to having a video client pay for the entire thing so I can get my money back. It was really a short investment since I’m already creating my first campaign (it does take action).

The second reason is that I’m an affiliate for the product and I became an affiliate only after I purchased the product. I saw the power of it and recognized that this has the potential to be the only thing you need to do to make real money from offline marketing consulting.

So, here goes the “pitch” you’re probably expecting now, although I do this very differently that typical affiliate marketers.

I strongly suggest it. I believed in it so much that I purchased it myself. I am committed to following through and putting in the action to get the results. I also recognize that 100% of the claims of it making money is entirely up to me and what I do with it.

This would be the case for you if you take a look and decide its something you want to do in your business.

So, here’s the deal. If you want to check it out and buy it directly from them, no problem, it’s absolutely worth it. Here’s their direct link: www.MainStreetMarketingMachine.com/getit .

However, if you want to buy it through my affiliate link which gives me some of the money, click here.

Here’s what I’m going to do for the first 5 people who purchase through my link:

  1. We’re going to do group coaching so we do this together (a $1000 value). It’s like a mastermind session between you, me, and the 4 others that buy from my link. They’ll be 6 weekly calls so we all implement the strategies together to make sure you aren’t left in the dark.
  2. I’m gonna give you 4 professional and engaging videos that I use on my own marketing site that gets me sales for different $500 starter services that I offer (a $2,000 value {the minimum I charge clients is $500 per video as you’ll see on my site}). You can check them out by clicking the small images under the main video at eMarketingChicago.com. I’ll even change the call to action to your phone number or domain name so you can use them immediately. Sheesh, you can even submit them with your new Traffic Geyser account that comes with the package and get yourself dominating the search engines like you will for your new clients.
  3. I’m going to create your first campaign for you (a $1000 value which you’ll sell for over $2500). In a nutshell, one of the fastest cash getting strategies is setting up a landing page under a specific market (like Charlotte Dentist or St. Louis Chiropractor) to get leads. Then you submit a video through traffic geyser to get your videos ranked all over page one. Then you sell the landing page to a business for $2500 – $5000 and do it over again! You’ll need an autoresponder, hosting, and a domain name at the minimum, but we can talk more about that if you need help.

As you can see, I’m giving you a lot of stuff if you purchase through my link. However, you don’t have to since the package is valuable enough compared to most other training programs.

Anyway, if you want to check it out through them directly, click on their link above. However, if you want to check it out, don’t mind me getting paid a little on it, and want all this cool stuff, click here to check it out now.

BE SURE TO CLEAR YOUR COOKIES BEFORE CLICKING ON THE LINK SO YOU ENSURE I GET CREDIT AND YOU GET ALL YOUR BONUSES!

Once you buy, send me your receipt using the contact form here on the blog and I’ll confirm you’re in.

Comments (4)
Categories : Offline Consulting Product Reviews
Tags : Meetup, video campaigns, video marketing

Offline Consulting Client Conversion Question Answered

By Alex Navas · Comments (0)
Wednesday, April 28th, 2010

I received an email from a valued reader (who’ll remain anonymous) and it made a lot of sense to answer it here on the blog. The reason is simple; offline consultants often face the same challenges and don’t know where to turn to find the answers. I know it was the same for me getting started.

In an effort to answer some of your most pressing questions, here’s the first of many Q & A posts that I’ll do whenever I get questions from readers like you.

Here’s the email I received:

“Hi Alex,

Having been in direct sales for many years, my preferred method for prospecting new offline clients is simply cold calling on the telephone. Unlike most people, that’s what I’m most comfortable with and I use your strategy of calling local businesses who advertise on local newspapers quite a bit as well as those with large Yellow Page adverts.

However, having had lots of experience selling physical products like office machines and air conditioning products to industry, I now find the whole area of selling services to local business prospects a completely different story… ie a lot more challenging!

Trying to get interested prospects to take the next step and agree to go ahead and spend some money is my big problem and I would be delighted if you would be kind enough to pass on any suggestions on how you move them on to the closing stage – eg how do you follow up from the phone call?, do you always try for the appointment or do you send out some more information on email? etc, etc,”

Here’s my response:

This is definitely a great question. In fact, its not just offline consultants that have this same challenge of converting leads, its even the clients that we serve. Once you manage to overcome this challenge, you’ll be able to better assist them in implementing conversion strategies.

What I do is offer something of complete value no matter where they come from. For example, I have a website that’s an entry point to me that offers a Free Marketing Repair analysis for their marketing piece. This strategy directly answers the question from the email above.

You see, if you’re calling or emailing a client off of the yellow pages or another marketing piece, you’d share with them a couple reasons why they aren’t getting the results they want. Present them with the pain first.

An example of this can be “Your ad doesn’t have a compelling headline which is what’s keeping people from paying attention” or “You don’t have a clear call to action.” Present them with the problems they are currently experiencing.

On another occasion, I had a prospect email me looking for more information on what we could do for them. He admitted that he was looking at several other marketing companies so he wanted to know what we could do.

But here’s what turned him into a paid client; one that’s already given me $3,500 for a site redesign and marketing advice. I sent him a quick SEO analysis using a Firefox plugin called SEO Quake which gives you all the information you need as far as keyword usage and density. It was free for me but I’m stacking the value with these free nuggets.

A few days later I sent him an email telling him a traffic strategy he can use to generate more traffic to his existing site even before he was a client. The method was blog commenting on popular and related blogs.

Once he starting receiving the initial value, then more value, then more value again, all my competition was completely wiped out and I was the only option to go with even though I was higher priced than others.

So, to answer the question of converting prospects to paying clients, I would say add more value that anyone else has and will and you’ll be left as the obvious choice. Best of all, those valuable tips didn’t cost me anything more than 5 minutes of time.

Be sure to share your thoughts on other strategies and challenges you’re facing in your consulting practice. I would be more than happy to address them here.

Comments (0)
Categories : Q & A
Tags : add value, client conversion, convert leads into sales, get paying clients, leads into sales

Having A Mindset For Success

By Alex Navas · Comments (1)
Thursday, April 22nd, 2010

Last night I hosted a great call that lasted over two hours. It was full of great content and strategies to grow your offline consulting business. Virtually anyone on the call could have taken the information that was shared on the call and started profiting from local marketing.

Here’s the problem with having more content and strategies; most people already have more information than they really need to make real money with internet marketing skills.

We’ve all gotten the emails, the launch sequences, the promotional videos and audios aside from all the products we’ve already purchased in our pursuit of an internet business. We’ve been exposed to more things than common local businesses know exist.

The problem isn’t not knowing what to do, it’s getting the right mindset to go and share this valuable information with businesses!

I’ve come to realize that it’s mindset, not strategies and tactics that create the biggest gap between those who win and those who wish.

The moment I finally accepted that I have the goods and already had what it takes to bring results to these businesses that are desperate for help, everything changed. The world began looking different. Confidence was something that I built up rather than received one day.

What’s holding you back right now? Are you ready and willing to change your life simply by challenging your greatest fears and uncertainties? You don’t have to ignore them, simply challenge them and take just 1 step each day to remove their deadly grip on you.

You’ll finally break through and get the results you’ve been longing for!

Comments (1)
Categories : Immovable Mindset
Tags : confidence, Consulting Business, Fears, Local Businesses, local marketing, Mindset, uncertainties
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