If you’re just starting your offline consulting company or are now looking to make it a legitimate business rather than running it under your personal name, then you may have a very important question on your hand, how to name your offline business consultancy.
In any business, the name says a lot. There are exceptions of course like Yahoo or Google, but that’s besides the point.
For the most part, if you’re just starting out, you don’t have millions of dollars to spend for branding or even OWN your own advertising network like these two I’ve just mentioned.
So, for the small to medium size offline consulting business, the business name is absolutely important and may in fact be your your potential client’s first impression.
Before thinking of a name, you have to be clear on what your objective of naming your company is.
For some, it’s personal branding. I personally own a business consulting company named Alex Navas Consulting, Inc. This is used to brand myself as the specialist.
Another objective is to have a strong professional name. When I think of this, I think of the Lion King when the hyena’s kept saying Mufasa’s name and then they’re say, “Say it again, say it again”. Having a strong professional name almost gives you credibility up front. Of course, you still have to deliver the goods.
Yet another way to name your offline business consultancy is to have what you do in the actual name itself. It could be something like “Pioneer Local Marketing, Inc.” or “Vibrant Video Marketing, LLC”. These are perhaps my favorite since someone can quickly see what you do just from the name or by looking at your card.
Finally, the last way to come up with a business name is just by naming it something that sounds cool or is meaningful to you. I have a Christian friend who named his company Trinity Construction. That is completely meaningful to him.
I also just started another marketing company with a friend who makes amazing videos. The name: Villain Videos! That just sounds cool. We added a nice tagline and we’re good to go.
Now that you have some ideas on how to name your offline business consultancy, in the end, its entirely up to you and your preference.
Try not too have too long of a name like one of my previous businesses called Exceptional Financial Services, Inc. (that would’ve been a 31 letter domain name, sheesh!). Stick to something relatively short, sweet, and to the point!
