In fact, you may find yourself in that same exact place as I did just a few short months ago where offline consulting makes a lot of sense and could be very lucrative but seems impossible to get your first check from a real client.

But then I finally decided to focus on what stopped me from getting paid as a professional marketing consultant. It came down to three things.

1. Not Believing That I Could Deliver The Goods – Although I had invested a lot of time and money learning how to use the internet to get leads and start businesses, I did not feel like I was properly equipped to help other businesses use the internet to impact their businesses. I felt that I was missing the key ingredient to getting real results. I also started looking at the competition and was jealous of their website and presentation that I didn’t have at that time.
2. Fear Of Both Rejection And Acceptance – This is a tough pill to swallow. Imagine being scared of taking action because you may be rejected. Even worse, imagine actually getting a YES and then being consumed with the thoughts of how to actually deliver on what you’ve been paid for! Either one sucks, but they’re all in your mind (as it was for me).
3. Now Having Easy Ways To Do The Work Over And Over Again – Once I started getting clients, my frustration changed from that of not getting clients to actually getting them and spending way too much time physically doing the work that I promised them. It almost made me not want any clients again.

Now that I identified these issues, I finally got to the point where I had to overcome them once and for all so that success can really start pouring in.

What I did was create a series of standard marketing procedures that would help me have the confidence knowing that what I was offering was Highly Valuable To Businesses (which tackled point 1 above),  made it easy for me to know exactly where to Start Once You Get The Yes (point 2 now void) and finally have a system in place to Shorten The Amount Of Time You’re Spending Delivering The Goods (point 3 all gone!).

And guess what, the fear and frustrations that I used to have are now completely gone (and replaced which bigger and better ones which I’m already in the process of knocking out too) and I’ve been able to easily get paying offline clients much easier!

So, now its your turn. Tell me your biggest frustrations about getting started online AND tell me how helpful it would be to have a standard, high value product to offer your offline clients that will take you under 1 hour to complete while charging at least $500 for.

Let’s hear it! I’m here to truly help you succeed in your offline consulting business.

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Not only is this method powerful for lead generation, its also amazing for client retention.

In fact, I used it when I owned my two mortgage companies in the past and it works even better now than it did before.
What’s the secret method that most offline businesses don’t use or even know about?

Easy, teleseminars.

Here’s how it works.  You clients can partner with similar companies and invite each of their prospects to a 30-45 minute teleseminar (either instructional or a Q & A session) and then present them with an opportunity to engage further at the end of the call.

Here’s where it gets better. They can also invite their past clients to this teleseminar to engage them after the sale (perfect for client retention) and it also adds social proof since they’ve already done business with you.

Do you know how much money you can charge for this? Forget about it.

Want to see this in action?

Check out the teleseminar method by clicking here!

Then, once you go through it, begin using the same exact method to grow your offline consulting business. You’ll be grad you did.

Be sure to let me know the valuable lessons that you learn.
The way I see it, we can help each other grow!

Check out the teleseminar model in action!

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The free line is all about adding value first before ever asking for anything in return. Before I ever heard of “moving the free line” in the internet marketing niche, I was already accustomed to the same principle that was summed up in this phrase; “Lead with a giving hand.”

Now that you have an understanding of moving the free line, how can you use this strategy to enhance your efforts within your offline marketing consulting business?

Here are 3 quick ways, and in the next post, I’ll share with you the exact way that I’m doing it.

1. Offer a Free Website Repair – this means that you will analyze their current website and make necessary adjustments such as on page SEO, adding a call to action, or something that will add tremendous value to your prospect.
2. Offer A Free Niche Specific Article – a free article related to their niche is something of high value that they can offer to their website visitors in exchange for an opt in. Most businesses don’t realize how easy it is to come up with content using EzineArticles.com or GoArticles.com.
3. Offer A Free Marketing Consultation – this is the more direct one however, a lot of businesses need marketing strategies since they’re usually stuck in their marketing box that is often outdated.

These 3 free line strategies are a great place to start if you’re considering adding up front value to your offline business prospects. Free valuable information or resources completely lowers the barrier of entry.  It’s a powerful approach to use both with your prospects and also to teach business owners on implementing a similar free line process.

Believe me, though we take it for granted online, offline businesses will see it as a God sent.

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Its quite easy to get leads once you know where to look. In this video, I show you three free ways you can start getting leads for your offline consulting business. Once you watch the video, be sure to leave your comments on other effective ways to generate leads for your offline marketing consulting business.

Do you think these strategies are easy to implement for your business? Let me know your thoughts.

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Anyway, as soon as we walked in, I picked up a local magazine here in Chicago called the Reader. I didn’t pick it up for the usual reasons; reading about all the violence and negativity in the economy.

No, I picked it up cause its filled with ACTUAL BUSINESSES that are currently paying money to place ads in there.

Did you actually think there weren’t any businesses willing to spend money for marketing in this economy?

WRONG!!!

Here’s a list of a few businesses that paid for advertising in this magazine, and this isn’t even a major magazine:

1. Maple Spa – local health spa
2. KMT Health Food Store – specialty food store
3. Affordable Portables – a furniture store
4. Panic Anxiety Recovery Center – (Check this out – they’re promoting a free brochure. How much more response would they get for a 5 page special report)
5. Superior Eye Care – vision care
6. Shaw Legal Services – bankruptcy attorney

WOW, this is all just in the first few pages.

There you have it. I’ve found tons of leads for my offline consulting business simply by picking up a local newspaper at the library while helping my son with his homework.

Now that you see how simple lead generation is, you may have realized that the problem isn’t getting leads but taking the action to contact them.

That leads me to my last blog post entitled How To Overcome Your Fear Of Speaking To Clients.

If you haven’t achieved success in your offline consulting business, it may be because you have a fear that is paralyzing you from making contacts with clients who desperately need what you offer.

Be sure to check it out and let me know what you think.

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Everyone experiences fears that keep them from achieving what they truly desire. It’s the ones who move on despite their fears that find there was nothing to fear in the first place and the worst really isn’t that bad.

However, I don’t want to completely dismiss this feeling that you may be experiencing; it paralized me at first too!

Here’s a quick thought process that’ll help you come face to face with your fears and completely annihilate them. It worked for me and many others, and I’m certain that I’ll work for you.

The first thing that you must absolutely realize is that you ALREADY bring tremendous value in your offline consulting business! There are things that you’ve learned, methods that you’ve experienced, and marketing strategies that you’ve tried that qualified you.

Even if you haven’t had much luck in affiliate marketing or product creation, do you think the learning and discovery process you went through hasn’t given you nuggets of information that most local business owners don’t have?

When is the last time you heard a hair stylist talk about list building? How about a pediatrician who routinely discusses the latest google slap? I don’t think so!!!

So, like I already said, its not a matter of when you have enough knowledge and experience to start making real money with your offline consulting business, it’s a matter of when you believe in your knowledge and experience.

Now that you know the shift you have to make in your mind (this is always first), your actions have to follow in order to retain yourself to confront your fear and change your experience to one of delight and absolute joy.

How can you do that you may ask. Simple. Don’t focus on being a taker. Instead, be a giver.

Realize that part of this fear is that a stranger will say no to paying you for something that you provide.We often take this as a rejection of us, not a rejection of our offerings.

However, if your upfront purpose is to give value and truly help, there’s nothing threatening about that.

I can go around all day giving value and business advice without hesitation because there are very few who will reject good business advice. In the process of dropping ‘value seeds’, the question will arise, “What do you do?” This is exactly where you present your offer since they now give you an open invitation rather than barging through the door selling every service known to man.

So that’s it. First recognize the value you have to offer and then give it freely. Eben Pagan calls this moving the free line, however, we are doing it directly for good ol’ offline business owners rather that digitally through our website.

The process is simple, and if you start every day with the thought of reaching out to 5 business owners to give value to, soon  the fear will be irrelevant and your offline consulting business will begin to soar!

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If you’re just getting started, it may be overwhelming to think of getting your first few clients. After all, you’ve been spending all your time learning about what to offer these offline businesses and how to get the work done or outsource the work.

But all that training will do you no good if you never get a customer that you can actually do the work for. Besides, you’ll go broke if all you’re doing is refining your skills and become the expert but no one ever knows about it.

The way I see it, there are three free and easy ways to get offline clients today! Here they are in no specific order:

1. Find out which local businesses are already advertising with Google’s Adwords. This is a complete no brainer. These offline businesses are already spending money promoting their products and services online using Google. Do you think they may be open to your services that will help them get the results they’re already looking for? Of course they are.

2. Start looking at the advertising and marketing that is all around you. I know this one seems silly but it really is a great way to get offline clients. Just the other day, I received a mailing from a local dentist office. Guess what wasn’t there; a website or a direct call to action. It just had a pretty picture, their address, and their hours of operation.

How many leads do you think this marketing piece is getting them. I would venture to say fewer than 5 for every thousands they send out. But you know what, this is the third time I get the same exact piece. What a great opportunity to walk in with one of their pieces and let them know the “5 Secrets To A Highly Converting Ad”.

If you think to yourself that you don’t have something like that, I just made it up. I used a little creativity to get in the door. That’s all you have to do just to get in front of them and show them the real value that you can provide.

3. Visit a few local Meetup groups or BNI (Business Network International) referral groups. The first few visits are absolutely free, but what you’re doing is surrounding yourself with potential clients and business referral sources all for free. Once you close your first few sales, become a paying member and your business will explode.

The way I see it, even if you charge a minimal amount just to get client from these sources, you’ll begin to build momentum to tackle those larger payout clients and get them regularly so you can be confident that having an offline consulting company is definitely a viable business.

Now, if you have some great ways to get offline business clients for free, feel free to share them here by commenting below!

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Internet marketing consists of so many things and if you’ve been in internet marketing for some time, its seems like there are new money making concepts and products that come out weekly.

That’s why people get stuck when it comes to knowing what to offer; they have been presented so many options over time that they don’t know which of the thousands of strategies to offer to these offline businesses.

So, let’s dive into 3 quick and easy services that you can implement to get started.

These by no means are everything you can offer, however, they’re a great place to start in order to begin earning your first $500 checks over and over again.

Feel free to make your own “marketing value meals” mixing and matching these services in order to increase the value of each client.

1. Starting Their Social Media Campaign – Ok, you’re probably thinking, “I’m not sure how they can use social media to grow their offline businesses”.

In reality, every business should be using social media sites like Twitter, Facebook, LinkedIn, MySpace and even Plaxo to expand their reach. These are all sites that instantly give them access to people in their surrounding area and area of interest.

So, whether you’re a social media mogul or just getting started, you can always cater to them based on your knowledge of these sites and expand on your social media services as you learn more.

Let’s say that you use Twitter sporadically and haven’t been able to master it just yet. Let’s also say you just got started with Facebook and are starting to get your first few friends.

You can offer these offline businesses a service that will set up their profiles for them and link them easily with FriendFeed where they can manage all the sites from one place.

For this type of service, you aren’t doing anything else but creating their profiles and setting them up. Do you have to be an expert at getting friends or followers in order to simply set them up with profiles? Absolutely NOT!

Can you still charge $500 or more up front to set 3-4 of these profiles up for them? Absolutely!

Knowing this, you can even charge your first few clients a discounted price as you learn how to simplify the social media profile setup process. Eventually, you’ll learn how to spend less time on the work to get the same amount of money or more!

2. Integrate A Lead Capture System Into Their Existing Website – this one is perhaps the absolute easiest way to make a quick $500 whether you’re just starting with your offline marketing business or already performing other types of marketing services.

Many local businesses already have nice looking brochure style websites that are online, but aren’t getting any types of results. At the end of the day, there’s only two reasons for any business to have a website. The first is for a business branding strategy (which doesn’t make sense unless the business has a big budget) and the second is to generate actual results, namely new leads.

The biggest challenge these local businesses have with getting new leads for their business is that they don’t have any effective way to capture leads besides a posted phone number and/or address, and many times, these are somewhere hidden in the bottom of the website.

So, as heroic as you are, you approach them asking them what kind of results they’re seeing from their website. Chances are they either don’t have a clue or start crying because they haven’t seen 1 single new lead from their website.

Then you present them with your “cutting edge” lead capture system that will get their website visitors to opt in and request more information. What’s this “cutting edge” lead capture system? The good old fashion autoresponder that everyone in internet marketing talk about, but offline businesses are completely unaware of.

So what are you really doing for $500. Adding your autoresponder code to their existing website or adding a nice looking, “relevant” pop up that offers them something special in exchange for entering their name and email address.

Again, most likely, they’ve never seen anything like this before and didn’t really know that they can set up a simple system that allows them to capture leads and contact their new leads in a sequence all automatically!

3. Set Up A Blog To Help Them Communicate With Their Target Market – most business websites, if they have one, are static websites that have the same content from the time they were originally created. As you know, these sites offered little to no open communication with their visitors.

But as the expert (experience is irrelevant for what you’ll be doing here), you show these offline businesses the value of having a blog and how big businesses have invested millions of dollars in their corporate blogs to have an open dialog with their consumers.

Then you tell them that you don’t charge anywhere near that. You don’t even charge $1,000. You tell them that since you support small to midsize businesses (and happen to have one as well), you have a small business discount of 50% to get them started with their own blog.

Once you get the check, you ask them for just a few things including their website hosting information and for the most part, installing a blog is just a few clicks away. You can even offer to host their blog for an additional monthly residual income while having the control of which hosting to use.

Why is this important? Because you would choose a hosting account that uses Cpanel to manage your hosted files. The great thing about cpanel is that installing a blog is literally a matter of clicking a few buttons and adding the new login details for the blog. It will literally take you 20 minutes to have their blog up and running.

So there you have it, three quick and easy marketing services that you can start with today to begin making $500 checks from local businesses. You don’t need to make it harder than it has to be. Start with these three services and you’ll be surprised how fast it takes you and how little time is required to start earning $3,000 to $5,000 a month all off of $500 services.

Again, you can mix and match them and create special packages to increase the value of your offering once they give you the first yes!

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This is especially true from marketers that haven’t made $1 from the actual consulting, only the selling of offline marketing material to online marketers and business opportunity seekers.

So what is offline consulting all about and why should you really consider it as a viable business that can earn you “real money” unlike all the hundreds of courses out there (believe me, I’ve purchased close to $25,000 worth of them!) that continue making empty promises.

The first thing that you should always consider before getting into any opportunity is believing that it is in fact a business, not just the latest quick money tactic.

If you realize that offline consulting is an actual business, then you’ll start off right because you’ll treat your clients with relationship in mind, not just money. This will help you build long term and lucrative relationships to those business owners that you help with their online strategies.

Secondly, you must believe that you are a marketer first and then a consultant.

Why is this important? Simple.  Because you are selling your marketing services to local businesses (at first) and if you don’t market your own offline consulting business successfully, how are you going to do it for anyone else.

Finally, considering the many possibilities of making real money as an offline consultant, remember this famous saying, “It takes money to make money”.

What I am referring to here is that you can ‘get started’ without much else than bravery and courage to talk to the first few businesses. However, if you intend on making thousands of dollars per client, you’ll need to invest in your own website, your own list managements system, and some tools along the way.

So there you have it. Its a quick and easy way to understand the opportunity that exists through being an offline marketing consultant. As you consider these things, make a firm decision to get started and do whatever it takes to get your first client, then your second, and so on.

You’ll finally get to the point that you can do this full time (not necessarily 40 hours a week, but as your sole source of income) from anywhere you want with just a computer and internet connection.

Be sure to leave your thoughts and let me know if offline consulting is right for you. I’d love to hear your experiences.

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