With social media being all the rage right now, small businesses are flocking to try to figure out how to make it all work. However, what they’re discovering is that it’s not enough to have a presence on Facebook, LinkedIn and Twitter (among other SM channels), you also have be be active in it to start reaping the rewards.
Last week I had a consultation with an office equipment company here in Chicago and they were excited about having hired a consultant to teach them about implementing a social media plan.
They showed me their website which was wearing new badges as proof that they are now using Social Media. They included a Facebook, Twitter, and Blog image showing that they’ve now made it to the new age of connections.
While I congratulated them on their efforts, I let them know that…
…social media is more than just links to these communities on their website
They never told me, but I imagine they paid at least $5,000 for the consultant to come in and give them generic advice on social media.
So here the truth. Social media is a way for you as a marketing consultant to make a great living, especially considering that most small businesses don’t know how to properly manage that type of marketing.
But I also want you to know that you’d be doing a disservice to these needy businesses if all you can do is “set them up”.
Social media is about relationships. It’s about connections.
Small businesses can benefit from social media if they are taught how to properly utilize it for their business or you are able to manage it for them in the right way.
You owe it to yourself to learn how to use it right for yourself while also learning from applying Social Media strategies for your clients’ type of businesses.
Is there money in Social Media Consulting. Absolutely!
What do you think? Is social media a service that you’re ready to offer businesses in your community? If not, what’s holding you back?