I came across this video recently and thought it was pretty interesting. For years consumers and businesses alike have used the Yellow Pages (and other versions of it) to locate businesses in their local area.
However, now that technology hands you literally thousands of results with a single 2-3 word phrase, the question is, “Do we still need the yellow pages?”
As offline marketing consultants, we see things differently than most consumers and businesses.
Most people still using the big huge yellow book utilize it to find a particular company to buy from. However we as marketing consultants can use it to clearly identify the businesses who could profit from our marketing expertise.
Here are three reasons offline marketing consultants should value the yellow pages:
- It gives us a fairly updated local list of businesses who want more business
- It shows us clearly which businesses have the resources to back up their desire for most businesses (just look at the ads in there than range from $2000 – over $10,000)
- It shows us exactly how to approach these businesses using their own ads (i.e. website review if they include their domain, missing a call to action, offering something for free, using direct response marketing, etc…)
So, while the yellow pages may not be a great thing for consumers who favor technology like search engines and mobile phones, it is a literal goldmine for offline marketing consultants like us to capitalize on and be able to help businesses who really want and need us!
Have you utilized the yellow pages to get more clients? Do you still use them to find local businesses to shop at or visit? Share below.