For those of you wondering how you can start getting clients for your offline consulting business, its easier than you might think.
If you’re just getting started, it may be overwhelming to think of getting your first few clients. After all, you’ve been spending all your time learning about what to offer these offline businesses and how to get the work done or outsource the work.
But all that training will do you no good if you never get a customer that you can actually do the work for. Besides, you’ll go broke if all you’re doing is refining your skills and become the expert but no one ever knows about it.
The way I see it, there are three free and easy ways to get offline clients today! Here they are in no specific order:
1. Find out which local businesses are already advertising with Google’s Adwords. This is a complete no brainer. These offline businesses are already spending money promoting their products and services online using Google. Do you think they may be open to your services that will help them get the results they’re already looking for? Of course they are.
2. Start looking at the advertising and marketing that is all around you. I know this one seems silly but it really is a great way to get offline clients. Just the other day, I received a mailing from a local dentist office. Guess what wasn’t there; a website or a direct call to action. It just had a pretty picture, their address, and their hours of operation.
How many leads do you think this marketing piece is getting them. I would venture to say fewer than 5 for every thousands they send out. But you know what, this is the third time I get the same exact piece. What a great opportunity to walk in with one of their pieces and let them know the “5 Secrets To A Highly Converting Ad”.
If you think to yourself that you don’t have something like that, I just made it up. I used a little creativity to get in the door. That’s all you have to do just to get in front of them and show them the real value that you can provide.
3. Visit a few local Meetup groups or BNI (Business Network International) referral groups. The first few visits are absolutely free, but what you’re doing is surrounding yourself with potential clients and business referral sources all for free. Once you close your first few sales, become a paying member and your business will explode.
The way I see it, even if you charge a minimal amount just to get client from these sources, you’ll begin to build momentum to tackle those larger payout clients and get them regularly so you can be confident that having an offline consulting company is definitely a viable business.
Now, if you have some great ways to get offline business clients for free, feel free to share them here by commenting below!
[...] The first is you don’t have enough clients. Let’s face it, you can know everything there is to know about marketing local businesses on the internet but if you don’t have anyone to provide those services to for a fee, you’ll be eating cardboard sandwiches. If this is your challenge, its easier than ever to get offline consulting clients. [...]