I’m glad to be back to adding great value on this site. I was having severe technical issues over the last few weeks which is why I’ve been going crazy moving things around to other domains to make sure everyone had access to what they needed.

I created two new products over the last two weeks called the Foursquare Marketing System and the Realtor Marketing System. I released them through my subscribers as well as the Warrior Forum and they went great considering they were my first two Warrior Special Offers ever.

Now that I’m getting back to business as usual, I want to start with something that I think you should realize, because without it, you’ll be always getting less money than you truly deserve.

I’m talking about results based selling and advising. This works for any industry, not just our own offline consulting world.

When I was still in the mortgage industry, my clients would pay me a premium because I’d be able to show them how to structure their mortgage in such a way that they would be able to reduce their overall monthly expenses and dramatically increase their net worth using smart equity strategies.

This may sound technical so let me put it in simple terms “contrary to traditional loan officers who were always resorting to cutting their costs and fees, and ultimately commissions, I would show clients with real numbers what I was able to do for others and demonstrate how my strategic plan would improve their lives.

Since I showed them results, they never questioned what I charged for my financial consulting services. I lead with results.

Now, how can we use the same strategy in the offline marketing consulting business? It’s really the same process of showing people results ahead of time to make them “see” that you do know exactly what you’re talking about.

For this reason, my main strategy right now is to get several websites ranked simply to show them what I can do. The truth is, it isn’t really hard to do either for smaller local keyword terms using WordPress (search engines love wordpress) and doing a few social bookmarks and a mention on Twitter and Facebook (both hyper authority sites).

If you don’t offer these types of services, what kind of proof can you start showing in order to demand a higher payout? The truth is, results will always generate bigger paychecks than the possibility of success. Best of all, you can borrow someone else’s results for the same technique that you’re looking to implement for the local business.