Archive for March 2010

Easiest Way To Find Clients For Your Offline Consulting Business

By Alex Navas · Comments (0)
Friday, March 26th, 2010

This post is short and sweet, however, don’t overlook what I’m about to suggest to you.

In fact, make a commitment to yourself that you’ll do what I’m about to tell you since it doesn’t cost you any money to implement and just takes about 5 minutes of your time.

Here it is; wherever you go throughout your day, make it a point to talk to the owner or manager every single time and ask them how business is.

This can happen wherever you eat, stop by to get milk, the gas station you fill up at, virtually anywhere you’re already at.

There’s absolutely no going out of the way for this one which makes it completely easy to do.

You’re already there so you might as well ask them how their business is and then introduce yourself as a resource for them.

Obviously, they’re going to say business is good or business is a little slow right now. Whatever they say, continue the conversation by asking questions to hear more about their business.

Most business owners like talking about what they do so give them an opportunity to do that. You’ll be amazed at the information that you’ll uncover.

Next, based on what they told you, let them know you have some ideas to help them whether they’re already busy or not and let your ideas out. In fact, give people so much value that they’ll become interested in what you do.

Amazing, huh. It really is that simple… unless of course you CHOOSE to complicate it more but that’s a whole other story completely!

Comments (0)
Categories : Client Getting
Tags : Client Getting, find clients, get clients

A New Way To Outsource Your Offline Consulting Work

By Alex Navas · Comments (1)
Thursday, March 25th, 2010

If you’re having trouble making it as a successful offline consultant, it’s most likely that you’re facing at least one of these 3 offline consulting challenges.

The first is you don’t have enough clients. Let’s face it, you can know everything there is to know about marketing local businesses on the internet but if you don’t have anyone to provide those services to for a fee, you’ll be eating cardboard sandwiches. If this is your challenge, its easier than ever to get offline consulting clients.

Then next possibility is you don’t have complete clarity about what kinds of businesses you’re gonna help and what to offer them. It’s the classic case of having too many options leading to complete paralysis. Don’t worry, you’re not the only one. This was the one that trapped me the longest before I broke out and started creating a real business.

My advice to you is simple; find one thing that works well for any business, do it over and over again until you perfect it (while getting paid), then add the next marketing service to your offerings. Once you focus you’ll see real results in your offline marketing consulting business.

With those two out of the way, there’s only one possibility left. Maybe what’s holding you back is actually getting the work done. You may be getting in front of people and getting checks, know what to offer them, but now you have to deliver the goods.

Never fear, there’s a new resource on the horizon to make it all better. It’s called Fiverr.com and what makes it a complete must have in your offline consulting tool chest is the fact that you can get tons of different services done for you… you guessed it, for only $5.

Once you visit the site, look around and see what people are offering. There’s valuable stuff but also silly things like breaking up with your boyfriend/girlfriend or writing your name on their foreheads!

However, once you look around, head over to the Social Media and Advertising sections and you’ll find pure gold. There’s people who will create a custom Twitter background, a Facebook page, or even get a one page website up and running for you for only 5 bucks.

There’s even people that will install an SEO friendly wordpress blog on any domain or promote you on their Facebook and Twitter profiles.

Either way, there are many resources to get the work done so you don’t have to do it all yourself. It becomes a drag to have to be doing everything yourself, especially considering that highly paid offline marketing consultants get paid to help business owners, not to do work that can be outsourced.

Now there’s one less reason why you shouldn’t go out there and completely revolutionize your local market with your marketing services. Get out there and make it happen!

Comments (1)
Categories : Outsourcing

Speaking For Free To Get Offline Clients

By Alex Navas · Comments (0)
Friday, March 19th, 2010

I am a firm believer that adding amazing value to anyone you come in contact with will open doors that no one can shut. So, its without saying that speaking for free to get offline clients makes complete sense.

There’s something that most of us fear; speaking in public. In fact, in recent polls, its was determined that most people are more fearful of speaking in public than of death itself. To that I say WOW!

But its that fact that really makes speaking such a great opportunity. Since most people will avoid it, its the ones that don’t and go out there speaking at any opportunity that get all the attention. They become an instant authority.

Its so powerful that I’ve personally spent $8,500 during one presentation on someone who I previously knew absolutely nothing about. They were bold enough to get in front of everyone at the event and tell their story and offer something of even greater value. I bought into it and so did many others.

What does this have to do with your offline consulting business?

Well, wouldn’t you like to have that same affect on your offline business prospects? You absolutely can.

If speaking is a new strategy that you’re gonna use to get offline clients, then I would suggest you do your first few for free. I love making money on all of my efforts, but I also know that I have to build momentum.

Here are the advantages of speaking for free:

  • People are more forgiving – if you’re just starting out, you may fumble over your words a little or say the occasional UM… People are more understanding when they are getting valuable information that they didn’t have to pay to get. (By the way, most people share the UM problem but overcome it simply by realizing when they do it.)
  • You can build your testimonials – there’s nothing better than social proof and your free speaking engagements can get those for you. Again, I said you should only start with free speaking engagements, but over time, you’ll get more comfortable doing them and you’ll have the success stories to be able to charge for them.
  • Use free speaking engagements to get valuable feedback - think about your first few speaking gigs as an opportunity to get in front of people, get clients, but also get valuable feedback. You can use this feedback to fine tune your next presentations so they are worth every dollar you charge.
  • Free gets more people in - by not charging for your speaking event, you eliminate the barrier that most people have that prevents them from going; price. You’ll be able to get more people in from the very beginning.

So, when you combine a free speaking event with the instant authority that’s generated from doing the speaking yourself, you have the winning ingredients necessary to get offline clients like clockwork.

Comments (0)
Categories : Client Getting
Tags : get offline clients, public speaking, speaking engagements, speaking to get clients

How To Name Your Offline Business Consultancy

By Alex Navas · Comments (0)
Friday, March 12th, 2010

If you’re just starting your offline consulting company or are now looking to make it a legitimate business rather than running it under your personal name, then you may have a very important question on your hand, how to name your offline business consultancy.

In any business, the name says a lot. There are exceptions of course like Yahoo or Google, but that’s besides the point.

For the most part, if you’re just starting out, you don’t have millions of dollars to spend for branding or even OWN your own advertising network like these two I’ve just mentioned.

So, for the small to medium size offline consulting business, the business name is absolutely important and may in fact be your your potential client’s first impression.

Before thinking of a name, you have to be clear on what your objective of naming your company is.

For some, it’s personal branding. I personally own a business consulting company named Alex Navas Consulting, Inc. This is used to brand myself as the specialist.

Another objective is to have a strong professional name. When I think of this, I think of the Lion King when the hyena’s kept saying Mufasa’s name and then they’re say, “Say it again, say it again”. Having a strong professional name almost gives you credibility up front. Of course, you still have to deliver the goods.

Yet another way to name your offline business consultancy is to have what you do in the actual name itself. It could be something like “Pioneer Local Marketing, Inc.” or “Vibrant Video Marketing, LLC”. These are perhaps my favorite since someone can quickly see what you do just from the name or by looking at your card.

Finally, the last way to come up with a business name is just by naming it something that sounds cool or is meaningful to you. I have a Christian friend who named his company Trinity Construction. That is completely meaningful to him.

I also just started another marketing company with a friend who makes amazing videos. The name: Villain Videos! That just sounds cool. We added a nice tagline and we’re good to go.

Now that you have some ideas on how to name your offline business consultancy, in the end, its entirely up to you and your preference.

Try not too have too long of a name like one of my previous businesses called Exceptional Financial Services, Inc. (that would’ve been a 31 letter domain name, sheesh!). Stick to something relatively short, sweet, and to the point!

Comments (0)
Categories : Business Strategy
Tags : business name, choosing a business name, how to name your offline business consultancy

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