One of the biggest hurdles in finding success in your offline consulting business is actually talking to business owners and prospects. The reality is that this type of fear of uncertainty and possible denial applies to anything, not just your businesses.

Everyone experiences fears that keep them from achieving what they truly desire. It’s the ones who move on despite their fears that find there was nothing to fear in the first place and the worst really isn’t that bad.

However, I don’t want to completely dismiss this feeling that you may be experiencing; it paralized me at first too!

Here’s a quick thought process that’ll help you come face to face with your fears and completely annihilate them. It worked for me and many others, and I’m certain that I’ll work for you.

The first thing that you must absolutely realize is that you ALREADY bring tremendous value in your offline consulting business! There are things that you’ve learned, methods that you’ve experienced, and marketing strategies that you’ve tried that qualified you.

Even if you haven’t had much luck in affiliate marketing or product creation, do you think the learning and discovery process you went through hasn’t given you nuggets of information that most local business owners don’t have?

When is the last time you heard a hair stylist talk about list building? How about a pediatrician who routinely discusses the latest google slap? I don’t think so!!!

So, like I already said, its not a matter of when you have enough knowledge and experience to start making real money with your offline consulting business, it’s a matter of when you believe in your knowledge and experience.

Now that you know the shift you have to make in your mind (this is always first), your actions have to follow in order to retain yourself to confront your fear and change your experience to one of delight and absolute joy.

How can you do that you may ask. Simple. Don’t focus on being a taker. Instead, be a giver.

Realize that part of this fear is that a stranger will say no to paying you for something that you provide.We often take this as a rejection of us, not a rejection of our offerings.

However, if your upfront purpose is to give value and truly help, there’s nothing threatening about that.

I can go around all day giving value and business advice without hesitation because there are very few who will reject good business advice. In the process of dropping ‘value seeds’, the question will arise, “What do you do?” This is exactly where you present your offer since they now give you an open invitation rather than barging through the door selling every service known to man.

So that’s it. First recognize the value you have to offer and then give it freely. Eben Pagan calls this moving the free line, however, we are doing it directly for good ol’ offline business owners rather that digitally through our website.

The process is simple, and if you start every day with the thought of reaching out to 5 business owners to give value to, soon  the fear will be irrelevant and your offline consulting business will begin to soar!