Recently I was looking back at how long I’ve been marketing online and it turns out I’ve been doing it for about 4 years now. Most of that time it was not very successful since I was all over the board with opportunity after opportunity.

Then about a year ago, I stumbled across someone talking about offline consulting and I thought I’d give that a try. At first, I was completely excited about the thought of being an offline consultant like so many people talked about. I purchased course after course to learn everything I needed to know to “be successful”.

As a matter of fact, I was just transferring all my digital courses to an external hard drive and it turned out that I had about 46 gig’s of memory dedicated solely to offline consulting materials (crazy huh).

The last year has been amazing and I would positively say that it has been my most profitable year with my online business. However, over the last few weeks, I’ve made some shifts in my business.

I love what I do and I’m not gonna stop, but what I realized a few weeks ago was that “Offline Consulting” has just been another trend for internet marketers. I say that with complete honesty and sincerity and also because I see main stream internet marketers all creating products in this category just like they did when it was all about adsense, blogging, pay per view traffic, cpa offers and other trends that came before them.

So I’ve concluded that offline consulting is just another fad to the internet marketing community. I’ve purchased new products in the category over and over, and while they’re great, it’s costing marketers a lot of money to continually learn as it did when I was just getting started online.

So, am I saying offline consulting isn’t worthwhile. Hardly. I do write this blog which just so happens to be named Offline Consulting Success.

What I’m saying is not to get caught up with the same mindset as with other marketing products or in the same perpetual buying cycle.

Rather than focus on “offline consulting” which is really an internet marketing term, focus on business marketing or business growth consulting which is the direction I’m taking.

I’ve been able to help tons of businesses grow their business and it’ll be a shame if the only needs I help them with is “internet marketing”. Sure its a niche, but businesses need much more than that and are willing to pay handsomely for it.

Again, the two reasons why offline consulting is costing you money is because most people continue spending money on course after course and never do anything with it AND its costing you great opportunities to help business in a much wider scope dealing with their issues at hand.

I’ll leave you with this. I just took on a client who owns a real estate office. While she could use a website and many other internet marketing tools and strategies, she hasn’t done anything with her existing database of past clients and prospects. In fact, I’m making the same money to put together a marketing campaign to those people than I had been charging for websites about 6 months ago.

Guess what I’m doing for the $2,500? I am consulting her on gathering the data, offering her two direct response letters, and then consulting her on what to do when the people start calling. No technical skills at all, and now I’m charging for my intellect rather than technical skill.

What do you know that you can start offering businesses? If you aren’t very technical, you can make tons of money dropping the “offline” part of the title and start consulting!